Future Tense

Future Tense

The Content Creator's Bargain: Trading Authenticity for Algorithmic Efficiency

What algorithmic adoption reveals about what we'd already surrendered

A Z Mackay's avatar
A Z Mackay
Nov 12, 2024
∙ Paid

Notice how quickly admiration replaced horror. You scroll, pause at the composition, check the credit line, see “Created by Midjourney,” and the reaction is appreciation, not alarm. The double-take has become a daily reflex, and what that reflex reveals is unsettling: we’d already trained ourselves to evaluate content by its effect rather than its origi…

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