Future Tense

Future Tense

The Performance Economy of AI Adoption

When Discussing Transformation Becomes More Valuable Than Delivering It

A Z Mackay's avatar
A Z Mackay
Apr 12, 2025
∙ Paid

A Fortune 500 CFO mentioned “AI” forty-seven times in one earnings call. Their actual AI deployment? A chatbot named “Ava” that tells customers their orders are delayed. Ava delivers bad news in a voice that could read bedtime stories.

Next up: “Mom” for restructuring announcements (disappointed but loving). “Coach” for performance reviews (motivational …

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