Research Notes: AI-Generated Content for Creators

I kept seeing creators on social media talking about AI like it was already infrastructure, not innovation. “Oh yeah, I use ChatGPT for ideation” or “Midjourney for mockups” said with the same casual tone as “I use Photoshop” or “I work in Google Docs.” When did that shift happen? More importantly, why did it happen so fast when creators spent years res…