Future Tense

Future Tense

Research Notes: Algorithmic Folk Beliefs

A Z Mackay's avatar
A Z Mackay
May 07, 2025
∙ Paid

Started with something I kept noticing in casual conversations: people talking about Instagram like it’s a moody deity that needs appeasing. Post at 3:47pm for maximum engagement. Use exactly seven hashtags. Don’t edit captions or the algorithm gets angry. These weren’t teenagers being silly. These were professionals, people who understood technology, t…

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