Future Tense

Future Tense

The Salesperson in Your Head

Your AI assistant now takes ads and handles your wallet. One of these pays for the other.

A Z Mackay's avatar
A Z Mackay
Feb 10, 2026
∙ Paid

In May 2024, Sam Altman called advertising “uniquely unsettling.” A last resort. On January 16, 2026, OpenAI announced it would begin testing ads inside ChatGPT. Twenty months from existential discomfort to premium pricing. The arc makes Google’s two-decade slide from “Don’t be evil” to algorithmic grifting look almost poignant in its restraint. At leas…

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