Future Tense

Future Tense

The Witness Class

As AI masters production, humans are building a meaning economy based on presence, ritual, and intentional inefficiency

A Z Mackay's avatar
A Z Mackay
Dec 24, 2025
∙ Paid

At Milan Fashion Week in September, Tod’s staged needlework as theater. Artisans in white frocks hand-stitched leather while models walked past, the labor presented as the luxury good itself. The CEO declared machines would never replace their artisans. It sounds like posturing until you check the numbers: handmade product sales rose 25% this year while…

User's avatar

Continue reading this post for free, courtesy of A Z Mackay.

Or purchase a paid subscription.
© 2026 A Mackay · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture