Future Tense

Future Tense

When Knowing More Means Doing Less

The Algorithm Awareness Paradox

A Z Mackay's avatar
A Z Mackay
Nov 19, 2025
∙ Paid

The algorithmically aware scroll past obvious misinformation not from ignorance but from pattern recognition. They know correcting it triggers the engagement metrics that amplify it. They see inflammatory takes and recognize the architecture rather than participating in the performance. They’ve learned how the machine works: engagement begets engagement…

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